Charles Darwin s Theory Of Natural Selection - 1408 Words

Over time, different species learn to adapt to their living environment in order to survive. If a genetic change of a characteristic is passed down through generations, a formation of a new species occurs (G, Linstead et. al., 2012). A variation to the characteristic of an individual can increase its survival and this provides more opportunities to reproduce. When the individual reproduces, the offspring benefit in result of the heritable genes and eventually through generations, the variants will be spread throughout the entire population (Montgomery, 2009). Charles Darwin’s theory of natural selection can be supported through both fossils and homologous structures. A technique that supports Charles Darwin’s theory of natural selection is fossils. A fossil is the remnant or imprint of a previous animal embedded in rock and preserved in petrified form (J, Castro, 2013). Fossils are used and are still important today as they demonstrate the different types of species of animals and plants that were on the earth at various times in the past. This assists palaeontologists, who study the fossils hominid, learn about the creatures that once lived on the earth. This includes the human ancestors and their relatives, and how they have developed over time (G, Linstead et. al., 2012). There are various ways in which fossils support Charles Darwin’s theory of natural selection. Fossils provide a way for palaeontologists to reconstruct the creatures, plants and humans of the past. ItShow MoreRelatedCharles Darwin And Darwin s Theory Of Natural Selection1489 Words   |  6 Pagesbaffled to discover that this species has been completely altered. This outcome is a direct result of a ubiquitous phenomenon theorized by none other than Charles Darwin, a prestigious naturalist and biologist. This venerable man was able to unveil many revelations regarding variability through the development of his theory of natural selection (Darwin and Huxley xii). Having an inherent adoration toward nature as a young child likely provided a significant incentive. Though Darwin’s thesis is not immaculateRead MoreCharles Darwin s Theory Of Natural Selection1399 Words   |  6 Pages(thoughtco). Charles Darwin’s theory clearly state that evolution occurs by natural selection. Darwin published a book in 1859 on the origin of species. In the book Darwin talks about the philosophy of natural selection. Natural selection is when a group of species show variation in their physical characters. This is because of the difference in their gene. Charles Darwin proposed that natural selection acts to preserve accumulate minor advantageous ge netic mutations (Darwin’s-theory-of-evolution)Read MoreCharles Darwin s Theory Of Natural Selection Essay1707 Words   |  7 PagesWhen Charles Darwin first developed his theory of Natural selection, he discovered that â€Å"Individuals in populations vary their â€Å"heritable† traits† (Leicht and McAllister, 2006. p. 157). And that â€Å"if a particular inherited trait confers a higher likelihood of survival and reproduction, individuals with that trait will leave more offspring than other individuals in the population† (Leicht and McAllister, 2006. p.157). With this in mind, during project 3 we took pooled data of the entire class in orderRead MoreCharles Darwin s Theory Of Natural Selection2372 Words   |  10 PagesCharles Darwin in his theory of natural selection said â€Å" the fittest of the fittest will survive,† and year after year China has proven they are the fittest by climbing the economic ladder, as Mark Schwartz Vice Chairman of G oldman Sachs and Chairman of Golden Sachs Asia Pacific, claims in his speech â€Å"China’s Economic Success and Opportunities,† â€Å"China is coming out of a period of rapid growth almost ten percent over the last thirty (30) years. In 2013 China’s gross domestic product (GDP) was 9Read MoreCharles Darwin s Theory Of Evolution And Natural Selection2114 Words   |  9 PagesCharles Darwin Charles Darwin was born in Shrewsbury, England, on February 12, 1809. He died on April 19, 1882 in Kent, England (Biography.com Editors). Charles Darwin brought many revolutionary visions to the world of science, including evolution. Charles Darwin was an English naturalist and geologist. He is best known for his theory of evolution, and natural selection. Darwin learned most of his information on the Voyage of the Beagle, and from this trip he wrote a book, Of the Origin of SpeciesRead MoreCharles Darwin s Theory Of Evolution And Natural Selection1535 Words   |  7 PagesCharles Robert Darwin was an English naturalist, geologist, and biologist. Charles Darwin’s theory of evolution is based on a mechanism that he titled natural selection. Natural selection is, as defined by Darwin in his book On the Origin of Species, the method of being naturally selected for a better chance of survival in an environment. Evolution itself is the process by which organisms develop and adapt over generations. â€Å"†¦ it follows that any being, if it vary however slightly in any mannerRead MoreHow Did Thomas Malthus Inspire Charles Darwin s Theory Of Natural Selection? Essay1014 Words   |  5 PagesMalthus inspire Charles Darwin’s theory of natural selection? Define natural selection. Thomas Malthus stated that the human population would eventually decrease significantly. His reasoning was that there would be a scarcity of food and other vital resources, leaving only the fittest of the species to survive. These â€Å"fittest† of the species would then pass on their traits to their offspring. Darwin used this is a firm foundation for his natural selection theory. Natural selection is the idea thatRead MoreEvolution Is The Biological Ideal For The History Of Life On Earth814 Words   |  4 Pagesof life on Earth. (Evolution fact and theory). It is the process by which an organism becomes more refined over time and in response to its environment. Evolution is about how we evolved; how Neanderthals and cave men evolved into Homo sapiens much like what we are today. It’s about how creatures evolved over time, dinosaurs becoming extinct through natural selection and how sharks have been alive for over 400 million years; it’s all about how natural s election chooses the best qualities and how theyRead MoreThe Theory Of Science And Technology1454 Words   |  6 Pageslive in today. Charles Robert Darwin was an English geologist and naturalist, best known for his significant addition to the science of evolution. He had a theory that all species have inherited traits over time from common ancestors, and in a partnership with Alfred Russel Wallace introduced his scientific theory that this pattern of evolution resulted from an action that he called natural selection, in which the struggle for existence has a similar effect to the natural selection involved in selectiveRead MoreThe Scientific Theory Of Science And Technology1449 Words   |  6 Pageslive in today. Charles Robert Darwin was an English geologist and naturalist, best known for his significant addition to the science of evolution. He had a theory that all species have inherited traits over time from common ancestors, and in a partnership with Alfred Russel Wallace int roduced his scientific theory that this pattern of evolution resulted from an action that he called natural selection, in which the struggle for existence has a similar effect to the natural selection involved in selective

The s Theory Of The Tripartite Soul And Sigmund Freud s...

Moral Compass Navigation helps individuals arrive to a given destination, but the human life also requires of such navigation. Some individuals unconsciously seek directions when challenged with a given issue and know which way to steer because of their moral compass. Furthermore, the moral compass is the soul that guides the personal self, but it is also the non-material aspect of a human being that is immortal. Although, the soul’s existence is in question, there is evidence that validates that the soul is real. Such evidence includes Plato’s theory of the tripartite soul and Sigmund Freud’s psychodynamic theory, which reevaluates Plato’s theory. Both theories address that the soul’s existence is the personality of a human being. On the other hand, many critics claim that the soul does not exist since it is beyond our knowledge; therefore we cannot demonstrate such existence. Hume a philosopher during the Enlightenment affirms this claim under the branch of empiricism, which states that true knowledge, arises from our five senses: touch, smell, sight, taste, and hearing. Therefore, to determine if something exists at least one or all of the senses have to be applied since the material aspects of something demonstrates its existence. Moreover, the reasoning behind empiricism is an addition to Hume’s theory of sense perception. The theory is composed of two elements, which are impressions and ideas. Impressions are immediate sensations or perceptions such as touch or

Leadership in Health Care for Texas Hospital- myassignmenthelp

Question: Discuss about theLeadership in Health Care for Texas Hospital. Answer: Introduction The present paper aims to highlight the role of leadership in bringing about positive change within a healthcare system that fosters better service delivery. It undertakes a critical analysis of the approach taken by a healthcare leader for establishing a sustainable change in the healthcare setting so that better patient outcomes are achieved. The present paper considers the extent to which the applied strategies were successful in achieving the proposed change pertaining to the service delivery concerned. In addition, it also identifies the challenges emerging while implementing the change process at different levels. The manner in which these challenges were addressed would be mentioned in the paper. While writing this paper, strategies that would have been more beneficial in the selected context would also be highlighted based on literature search. Justifications for decision taken around the poposed change would be another part of the paper. Recommendations would be provided for future directions pertaining to leadership demonstration. The paper would end with a logical conclusion provided to the comprehensive discussion. Background Working as a healthcare leader at a reputed Texas Hospital of USA, a professional is expected to demonstrate key competencies and skills that are suitable for the welfare of the organisation. The aim of a healthcare leader is to foster positive changes in the care setting that are in alignment with the mission, vision and values of the healthcare system. One such initiative taken for better patient care delivery services was the implementation of Cyber Security For Medical Devices (CSFMD) at the Texas hospital. The idea encompassed installation of firewalls for enriching the health-related services given. The potential benefit of this system included transparency in working systems, protection from medical device misuse through better security, safeguarding of patients and superior health services provided to patients by medical staffs who are trained and competent. A planned change was considered that was decided in collaboration with other health care professionals, namely physicia ns, nurses and other staffs of the medical team. Though the proposal for change was a collaborative decision, it was the responsibility of the healthcare leader to act as the vehicle for change. For successful implementation of the change, it was ideal to demonstrate suitable leadership skills that guide the complete process of change. Leadership strategies utilised relevant to the planned change For healthcare professionals holding a high position in a healthcare setting, it is logical to demonstrate key leadership skills that promote changes in the setting for the betterment of all stakeholders. Leadership is known to guide such changes holding the potential to transform the manner in which a certain operation is functional within the care organisation (). The leadership style utilised relevant to the planned change of CSFMD implementation was transformational leadership. While implementing the proposed plan for CFSMD, different leadership qualities were brought into practice such as positive attitude, excellent communication, integrity, honesty, empathy, flexibility, courage, accountability, confidence, team management skills, creativity and mentoring ability. According to Richter et al., (2016) transformational leadership is a form of flexible and adaptive leadership. Through this form of leadership the leaer creates an environment of shared responsibility influencing novice methods of knowing. Transformational leadership is known to act as a motivating factor that enables followers to set up higher ideas as well as moral values. The leader is responsible for setting in deep ideas and notable vaues. This encourages the followers to sustain the change that they perceive to be good and let go of personal interest. Supportive environments are created under such form of leadership (Bansk et al., 2016). As opined by Mitchell et al., (2014) transformational leadership theory has provided its worth in a wide range of healthcare settings across the globe. This form of leadership fosters the development of capacity that brings in increased level of personal commitment towards organisational objectives. As stated by Birasnav (2014) transformational leadership facilitates a redefinition of vision and mission of individuals that is marked by a renewal of their level of commitment towards goal fulfilment. Spano-Szekely et al., (2016) in this regard has stated that leaders abdiign by such leadership style engender admiration, trust and respect among the followers. Characteristics of a transformational leader are enthusiastic, persistent, role model, continual learner, risk-taking communicator, visionary, risk-sharing, courageous and mentoring. A leader is expected to have the ability to deal with highly complex situations and ambiguity. Challenges addressed While implementing the change pertaining to CSFMD at the Texas hospital a number of challenges were faced that influenced the success of the initiative and the outcome of the same. The key challenge was, however, the fear and apprehension that the team members showcased. The individuals were reluctant to move from the present position to a new position that demanded a new set of roles and responsibilities. They also feared the loss of their job if the complex technology was being implemented in practice. Lack of coordination was also a prime concern. The members did not support regular meetings held and had a negative attitude towards the leader. A lack of positive attitude was evident as the individuals had a rude behaviour and showed less concern for driving the change. It was challenging on the leaders part to address this scenario. For addressing the barriers cropping up, it was advantageous to apply transformational leadership style in adjunct with Kurt Lewins change management model. The change management model was divided into three stages known as Unfreezing, Management of change and Refreezing. The unfreezing step was beneficial in making the team understand the importance of the implementation of CFSMD technology in the setting. The team was explained that the manual working systems at the hospital were not efficient enough to give adequate output. In addition, it was a time-consuming process and outdated process. The concern of patient safety was also put forward in terms of security management. The reduced revenue generation because of poor services was also brought into notice. The unfreezing stage was further valuable in challenging the beliefs and values of the team members. The advantages of using CSFMD was outlined in details in the manging change phase. At this juncture, the professionals had to be empowered and involved in the team. The third stage of refreezing was marked by initiatives for sustaining the change. This stage witnessed offering reward systems, engaging in feedback provision and celebration of success. This was beneficial for overcoming all barriers in relation to change in practice. Sharing of information was also fostered in this regard. Throughout the process of applying change management model of Kurt, transformational leadership was integral part of it. While demonstrating such leadership, it is the responsibility of the leader to communicate the need for implementing robust technological advances in the setting. The motivational factor driving change was rewards for achieving the newly set target. This step can be criticised and opposed on ethical and humanitarian grounds. In contrast to considering rewards system for successful implementation of change, other motivational aspects should have been relevant, mainly focusing on morales and values (Weib Suib, 2016). Mullen et al., (2017) have criticised transformational leadership and stated that there remains an un-clarity of the components of the leadership style; namely inspirational, intellectual, idealized, and individualized. While a group of scholars support rewards as an ethical inspirational factor, others oppose that gains and benefits coming from rewards are not suitable as inspirational factors. Further, the leader in the present context should have come up with individualistic approaches that suit the temperament and decision-making process of stakeholders. In addition, impression management is also criticised to a considerable extent. Manipulation of the ideas and thoughts of the stakeholders might not have been the appropriate method of bringing about the change (Hillen et al., 2017). It would have been better if the decision was more of a concerted effort of all stakeholders rather than only of the leader. Ethical implications Ethical implications were not considered at the core while bringing about the proposed change in service delivery. There was an absence of adequate consultation with the relevant stakeholders before determining the best possible method of implementing the change. The healthcare consumers, other healthcare professionals and the wider community were not consulted before finalising on the change process of CFSMD. According to Schmitt et al., (2017) a leader is supposed to act in an ethical manner while bringing about a change in the system. This incorporates the valuable input from all stakeholders, both the service users as well as service providers. Pinck and Sonnentag (2017) in this context had stated that decision making process of a healthcare leader must be resting upon the insights provided from perceptions and opinions of stakeholders who would be ultimately effected by the change. Informing the individuals about the proposed change prior to its implementation would not serve th e purpose of being ethical and justified. Outcomes The outcome of the leadership style was in alignment with the objectives of the proposed change. The leader was enabled to overcome the issues regarding change management process. The team members could be encouraged to cover up for the gaps generated in service performance. The team members could also be motivated to have a collaborative approach towards work. The leader was also successful in being ethical and linking the change with the needs of the hospital. The flexible approach was efficient in moving away from the manual system to a better and advanced technology implementation. Problems arising within the team were solved through mutual understanding. Analysis of decisions around the planned change At the core of the change management process lay transformational leadership. Kellly (2012) attacked transformational leadership for being elitist and having disproportionate focus on the heroic aspects of this leadership style. As condemned by the authors, the success of such leadership is always at the expense of the concerns and distress of the followers. Contained in this disparagement is the conception that transformational leaders possess particular traits which others do not have access to. Subsequently, the fate of followers is undeniably fixed to the aspirations of leaders who might be dominant. Northouse (2015) put forward a strong criticism of transformational leadership in the context of organisational settings. In their article, the authors have commented that transformational leaders are much charismatic and it is this aspect that makes leadership mythologizing. The base of this leadership style is not strong as the foundational stone is composed of mere trust and expectations. Taylor (2012) in this ground stated that transformational leadership might not be responsible in a direct manner for increasing the self-efficacy of the individuals in the realm of bringing about change. Trust and respect are to sole two components that drive the followers to act in a manner as desired by the leader. The outcomes of the process might be as per the needs of the leaders, but they are not as per the views of the followers under certain circumstances. Mitchell et al., (2014) further highlighted that undermining transformational leadership is justified. The reason for this is that leaders of this genre might abuse power depending on situations. In light of this, it is also to be highlighted that a section of the followers might be dependent characters forming bonds with the leaders that are not suitable. Further, as the authours note, the leadership lacks the balances of countervailing interests and power effective for avoiding dictatorship. Hillen et al., (2017) argued that the effectiveness of transformational leadership is to be questioned, more specifically the morality of the leadership style. The authors had to opined that leaders with this leadership style motivate the followers through appealing to stronger emotions and the ultimate impact on the followers is not adjudged. Such leaders are to exert a powerful influence over the other individuals who are to offer respect and dignity. Thriving on manipulation and power is not suitable. The manner is which the leadership style is executed is crucial for its success in different settings. Future directions Though transformational leadership have been applied in different healthcare contexts, its suitability is to be adjudged depending on the context in which it is to be applied. In health care settings, transformational leadership might be more of negative outcomes than positive. The followers might be playing a passive role where they would act as dependent variable. Any healthcare professional implementing this leadership style must stick to the essence of the leadership approach. This implies that only positive insights from the leadership style are to be considered (Barr Dowding, 2016). Communication, transparency and ethics are an integral part of the leadership style it is to be made successful. Rather than focusing on the perceptions of the leadership style, the outcomes of the process are to be analysed. Lastly, a healthcare leader might apply transformational leadership in combination with other leadership style to get desired results (Gopee Galloway, 2014). Conclusion Transformational leadership has been successful in diverse range of settings and professions; the health care sector being one. Transformational leadership and its core principles of idealised influence and intellectual stimulation are applicable to healthcare organisations for bringing about change. It is to be highlighted that transformational leaders are responsible for elevating individuals from low levels of need to higher levels while maintaining focus on the need for survival. Collective purposes for all individuals lies at the core of such practice. Such form of leadership when applied to a healthcare setting must consider proper communication between leaders and followers. The success of change proposed on the degree of transparency and clarity maintained while implementing the change through leadership. Collaboration among individuals is only possible when individualised consideration, inspirational motivation and charisma are considered. At a healthcare setting such as Tex as hospital, transformational leadership must look beyond promoting performances and effecting huge changes through traditional methods. The capacity for organizational transformation must be accompanied by moral responsibility, for transformational leaders to outline influential institutional cultures. References Banks, G. C., McCauley, K. D., Gardner, W. L., Guler, C. E. (2016). A meta-analytic review of authentic and transformational leadership: A test for redundancy.The Leadership Quarterly,27(4), 634-652. DOI: https://doi.org/10.1016/j.leaqua.2016.02.006 Barr, J., Dowding, L. (2016). Leadership in health care (3rd ed.). London: Sage. Birasnav, M. (2014). Knowledge management and organizational performance in the service industry: The role of transformational leadership beyond the effects of transactional leadership.Journal of Business Research,67(8), 1622-1629. DOI: https://doi.org/10.1016/j.jbusres.2013.09.006 Gopee, N., Galloway, J. (2014). Leadership and management in health care (2nd ed.). London: Sage. Hillen, H., Pfaff, H., Hammer, A. (2017). The Association between transformational leadership in German hospitals and the frequency of events reported as perceived by medical directors.Journal of Risk Research,20(4), 499-515. DOI: https://dx.doi.org/10.1080/13669877.2015.1074935 Kelly, P. (Eds.). (2012). Nursing leadership management (3rd ed.). Clifton Park, NY: Delmar/Cengage. Mitchell, R., Boyle, B., Parker, V., Giles, M., Joyce, P., Chiang, V. (2014). Transformation through tension: The moderating impact of negative affect on transformational leadership in teams.Human Relations,67(9), 1095-1121. DOI: https://doi.org/10.1177/0018726714521645 Mullen, J., Kelloway, E. K., Teed, M. (2017). Employer safety obligations, transformational leadership and their interactive effects on employee safety performance.Safety science,91, 405-412. DOI: https://doi.org/10.1016/j.ssci.2016.09.007 Northouse, P. G. (2015). Leadership: Theory and practice. U.S.: Sage Publications Pinck, A. S., Sonnentag, S. (2017). Leader Mindfulness and Employee Well-Being: The Mediating Role of Transformational Leadership.Mindfulness, 1-13. DOI: https://doi.org/10.1007/s1267 Richter, A., von Thiele Schwarz, U., Lornudd, C., Lundmark, R., Mosson, R., Hasson, H. (2016). iLeada transformational leadership intervention to train healthcare managers implementation leadership.Implementation Science,11(1), 108. DOI: https://doi.org/10.1186/s13012-016-0475-6 Schmitt, A., Den Hartog, D. N., Belschak, F. D. (2016). Transformational leadership and proactive work behaviour: A moderated mediation model including work engagement and job strain.Journal of Occupational and Organizational Psychology,89(3), 588-610. DOI: 10.1111/joop.12143 Spano-Szekely, L., Griffin, M. T. Q., Clavelle, J., Fitzpatrick, J. J. (2016). Emotional intelligence and transformational leadership in nurse managers.Journal of Nursing Administration,46(2), 101-108. DOI: 10.1097/NNA.0000000000000303. Taylor, V. (Ed.). (2012). Leading for health and wellbeing. London: Sage. Weib, E. E., Sb, S. (2016). The relationship between transformational leadership and effort-reward imbalance.Leadership Organization Development Journal,37(4), 450-466. DOI: https://doi.org/10.1108/LODJ-08-2014-0146

Senior project- CanGo free essay sample

The purpose of this report is to provide CanGo Corporation with guidance and recommendations based on a thorough analysis conducted by Team BEHS Consulting Specialist (Team BEHS). Team BEHS analyzed CanGo’s business processes, financial standing and future expansion plans. CanGo will be the one of the principal online entertainment and gaming companies within this thriving industry, with a rapidly developing consumer brand and growing customer base. The company is already renowned for their online wholesale book selling operation. The company has expanded its operations to include CDs, DVDs, audio and video tapes. After a move to larger and newly renovated office space in the historic section of Kingston, the companys latest venture is manufacturing customized MP3 players. CanGo has now set its sights on becoming a major player within the online gaming industry. With the assistance of BEHS, CanGo will re-invent the online shopping and gaming experience for individuals and families. We will write a custom essay sample on Senior project- CanGo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page CanGo’s launch into the new and exciting market will be benchmarked by the vision to provide high quality, innovative products and services at a reasonable price, designing a tasteful family oriented and intuitive online shopping and gaming experience. In order to grow at a rate consistent with our objectives, and following the successful release of its first stock offering, CanGo purchased Webjouster, a company whose specialty is online gaming. With the acquisition of Webjouster, CanGo is quickly garnering a major position in entertainment e-commerce. Company CEO Liz Bennet said, â€Å" the move is a natural progression for the company. †. Business Strategy Analysis During this critical evolution it is vitally important to remember that planning by participation with key members creates a common focus, commitment and ownership, clarifies operational challenges, determines priorities and sets benchmarks for milestones, along with providing a pathway to success. (Maloney, Boulay, 1998) This is a fundamental element of becoming a successful business. Many decisions must be made that will shape a business’ future and structure the way it operates. This is especially true when developing the Mission, Vision and Values statement. This is just one part of the Strategic Management Process. The Strategic Management Process is a three tiered process consisting of the Formulation, Implementation and Evaluation approach to promote successful organizational performance. Team BEHS and key CanGo leadership personnel have evaluated CanGo’s strategic plans for short, medium and long-term success. We have discovered that the strategic planning process has been conducted in a haphazard and emergent fashion. Using Team BEH’s proven track record and solid strategic planning processes, we have developed clear and concise implementation plans to support CanGo’s goals for business success. This will set a course of action that will guide CanGo’s short-term objectives and long-term goals. Managerial Assessment CanGo is an organization filled with skilled employees and dedicated management personnel. These components are the foundation of quality when used to maximum effectiveness. Successful companies also have clear identification of the organizational structure. A companys organizational structure determines how business decisions are made and implemented when this is indistinct or missing chaos can ensue. This is a major managerial dilemma our analysis of CanGo has discovered. Today’s most successful companies understand the importance of quality leadership and standardized processes. Team BEHS uses time proven framework and philosophies when engaging our clients regarding quality management and leadership. Processes such as Total Quality Management (TQM), International Organization for Standardization (ISO) 9000 and Deming’s Approach to Continuous Improvement are all part of our collaborative managerial assessment process. Employee empowerment, teamwork, process control, continuous improvement, customer focused management, and statistical methods and techniques are instrumental in successfully implementing total quality management (TQM) (Evans, Lindsay, 2007). These concepts as well as many others such as; Deming’s 14 Points and Theory of Profound Knowledge are key components to the BEHS training symposiums. BEHS symposiums are designed to meet the needs of corporations such as CanGo that may require assistance with understanding quality leadership and customer focus. We also work with management regarding techniques to mitigate employee conflict, improve leader-/subordinate relationships and increase employee motivation through implementation of a sound appraisal and reward system. Finally, we will look at your organizational structure and company make up. Based on a thorough assessment of organizational structure, control and governance, and strategy and structure growth patterns Team BEHS will work with and the CanGo management team towill develop a comprehensive plan that to best guide growth and profit is the number one priroity. Strengths Weaknesses Opportunities Threats (SWOT) Analysis A SWOT Analysis is a valuable business tool used to evaluate a company’s Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Team BEHS conducted an internal analysis (strengths and weaknesses) of costs, finances, market share and resources available based on the financial data provided by CanGo. Thorough evaluation was performed to determine if the organization can has the resources to move into new markets and provide a justification by an operational cost analysis. Coordination with the operational, accounting and financial management teams was leveraged in order to build a unified consensus for implementing a strategy for moving into the online gaming market or perhaps some other market less risky. Further analysis was able to identify significant Threats (risks) and discuss the best courses of action to mitigate them. An external analysis (opportunities and threats) was also performed on the online gaming market. According to a leading market research company, a recent report has stated that online gaming participation has increased 10 percent since 2009, and the number of digital downloads for games has increased 20 percent. Every year there is significant growth. CanGo’s marketing ideas have valid merit and present an excellent opportunity for future company expansion. A brief synopsis of Team BEHS’ SWOT analysis can be found below in Table 1. Based on these findings we have come up with several business proposals that can be found in the Recommendations section of this document. Table 1: SWOT Analysis StrengthsWeaknesses †¢Existing online market share is booming †¢CanGo witnessed exponential growth in the book, CD and DVD video business †¢Continued fast growth is forecast †¢Smart employees†¢Limited investment capitol †¢Communication is non-existent †¢Limited facilities †¢Organization is dysfunctional †¢Leadership is lacking †¢Strategic Plans are non-existent OpportunitiesThreats †¢IPO will open up much needed cash for new market investments †¢Expand product line †¢Enter online gaming market †¢Implement hardware/software sales and MP3/CD/DVD downloads for individuals †¢Possibility for global expansion †¢Work simultaneously with another gaming network†¢Large companies in the same market may have a competitive advantage †¢Fierce lower cost competitors †¢Economy †¢Internet security and bandwidth †¢Newer and changing technology †¢International piracy Market Analysis America’s entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as our nation’s population. Today’s gamers include millions of Americans of all ages and backgrounds. In fact, more than two-thirds of all American households play games. This vast audience is fueling the growth of this multi-billion dollar industry and bringing jobs to communities across the nation (Horston, 2010). The U. S. Video Gaming Market recorded a record $5. 53 Billion in the month of December 2009. Meanwhile, the online gaming market has emerged as the most dynamic and transforming segment of the overall gaming industry in China. It has been witnessing a series of developments driven by increasing Internet and broadband penetration, double-digit growth in the number of online gaming users, rapid product development and commercialization. (RNCOS, 2009) Research was also conducted with online gaming hardware and the statistics state that 85% of users prefer the PC. Among non-PC systems, the Xbox 360 dominated for the third year in a row as the top system for online gaming with 48% of the market. Interestingly, the Wii and the PS3 are in a near tie, with about 30 percent of online gamers reporting that they use both systems. However, it is important to point out that the PS3 increased 10 percentage points since last year. The average hours per week breakdown with the top three systems are the Xbox 360 (7. 3 hrs), PC (6. 6 hrs) and PS3 (5. 8 hrs) (Riley, 2010). â€Å"The number of online gaming paid subscribers, which totaled 19. 4 million at the end of last year, and will more than double to 44. 5 million by the end of 2014. The increase in usage will be driven by the rise in digital distribution of online games as opposed to retail boxed sales, along with an increase in broadband adoption† (Sachoff, 2010). Competitive Analysis Competition in this industry will be fierce as there are numerous companies providing online gaming services. With an estimated $5 billion in revenue in game subscription by 2015, the return on investment will be very profitable and a further testimony to the large market for online gaming (Sachoff, 2010). Online gaming service providers offer game downloads, free online game play, online gamer community chat rooms, club memberships, prizes for playing, games, and links to the other popular online games. To be competitive, CanGo should provide these services as a basic subscription package. Technology is about progression, and online gaming technology is no exception. Our research has indicated that a 3D gaming platform will outperform the conventional 2D platforms currently being used by the industry. 3D technology provides users the capability to view images in dimensional realism. 2D gaming only allows the consumer to view the image of an object in one view with a flat surface. Throughout the history of 3D rendering technology, you will notice that the 3d render has more ability to create higher quality rendered models, shadows, and light than the real time render used in 3d game industry. The main reason is that the real time render depends on the computer display card capabilities (www. graphicmania. net). With today’s technology, computer display hardware allows creating higher quality 3D games with semi-real objects and scenes. In our assessment CanGo would be prudent to implement the 3D gaming system. There are technological requirements that must be considered such as bandwidth allocation and network and physical security measures. The cost of a high quality 3D gaming system will far exceed those of the standard 2D gaming system. BEHS evaluated the associated risks and added cost of a 3D gaming platform and consider them as solid returns on investment. A 3D online gaming system is a concrete opportunity for CanGo’s expansion efforts to carve out a point of difference in the marketplace. CanGo’s mission is to create a market that will not only meet but exceed customer expectations, as such CanGo must carry out as the top online gaming company and one in which customers will use for service. We developed an extensive analysis of alternatives (AoA) (four different options), then selected the one that best meets the desired goals of CanGo, based on variety of input factors. The baseline used was predicated on the services offered by the main competitors in the industry; with the intended resolution being CanGo providing its customer base with unique and exciting gaming experience. Team BEHS reviewed industry standards and conducted surveys of avid online gaming participants and developed a combination of the latest technologies as seen in Table 2. Our Analysis showed Sony to be the only competitor with Cross-game Voice Chat, while no other company provided â€Å"iChat-like† video Capabilities. Cross-game Voice Chat allows users to chat with their opponents from their gaming console’s internet connection while playing the online game. Mind you, this is strictly a voice capability. What will set CanGo apart from the competition is the use of iChat-like video conferencing and chat tool (much like Oovoo or Skype) for Windows, loaded with useful, powerful tools that make it a viable alternative for small work groups using conference calls and screen-sharing applications. (Rosenblatt, 2008) Our research has shown this technology is now mature enough to make the transition into the video gaming arena. This service can make CanGo the leader in the market because others currently do not have this feature available. This alone should generate enough revenue for CanGo to be prosperous for many years. Table 2: Capabilities Assessment Financial Analysis CanGo announced October sales are expected to increase 500% and addressed needs to immediately find ways to accommodate more personnel, trucks, warehouse space, shipping receiving and implementing truck satellite tracking technology. More resources and finances are required from CanGo, which will affect the online gaming effort. The IPO is expected to bring in $130,000,000 in revenue. This funding can propel CanGo to a new echelon. CanGo’s financial pricing objectives should strategically aim to achieve  profitability by the second year of introducing the gaming products. According to entertainment media industry analyst Wanda Meloni, â€Å"previous console development has been between $3 5 million per platform. She estimates that the average cost of making one game for one platform is $10 million while multiplatform releases clock in at $18 $28 million. † (Glasser, 2010) An important aspect for CanGo to consider in entering the gaming market is developing games for Facebook, the iPhone and other social media or mobile gaming platforms because it is far cheaper thanks to lower production costs. The cost of developing social media/casual games is estimated at $30,000 $300,000 in a six month development cycle and mobile/iPhone games at $5,000 $20,000 thousand with four months of development. (Glasser, 2010) More developers are expected to streamline development, and switch up distribution models for ways to include micro-transactions. The key word for CanGo is to focus on Return-On- Investment (ROI). CanGo should consider web driven flash games that takes 3 to 5 developers approximately 6 weeks to roll out a new game at a cost of about $25-50K. Leasing server bandwidth costs approximately $3. 50 to $5. 50 per Gigabit of throughput depending on the vendor and traffic location. Strategic Planning The Team BEHS strategic plan acts as the basis for programmatic investments and resource allocations. The strategic plan is the roadmap for allocating resources, both financial and non-financial, to ensure we are focusing our efforts pertaining toon activities that strategically enable CanGo to achieve its mission. Our strategic planning is guided by four principles: †¢Educational Needs Are Primary- Supporting and valuing a culture of learning in the workplace is important because ongoing education learning is essential toneeded to survive in a time of increasing competition. The work-place is the key area site infor the developmingent of generic skills such as; communication, problem-solving, teamwork, information technology and customer service skills (GaziI Mahabubul Alam, 2009) †¢. Growth Through Focus- The engines of growth are narrowing your current focus, Team BEHS recommends lessfewer brands, smallerfewer categories, and fewer markets for newly expanding businesses such as CanGo. Simplicity, commonsimple vision, simplified execution, and straightforwardsimpler organizational designs are key ingredients to driving profitable expansion. †¢Shared Governance- Ppartnership, equity, accountability, and ownership are all critical elements of shared decision making every employee feel like he or she is â€Å"part manager† with a personal stake in the success of the organization. †¢Organizational Development- Our proven process is carefully planned and implemented to benefit any organization deliveringpaying particular attention to Profitability, productivity, morale and quality of work life for all employees. Practicing our four basic principles of strategic planning guarantees that your strategic direction is preserved, stakeholders will have ownership in the plan’s success, and that CanGo’s decision making body is held accountable for achieving its desired mission through an annual assessment and audit process. Through continual communications, and transparency successful operations are achieved.